Our purpose: Banking for better, for generations to come
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ABN AMRO has a clear purpose: Banking for better, for generations to come. We take our role in society seriously and work together with our clients to tackle the challenges of our times and to help shape the future. We are a trusted partner and create long-term value for our clients. Our purpose is our compass in everything we do.
Our strategy: A personal bank in the digital age
Driven by our strategy we are moving the bank forward in a rapidly changing world. We offer a fully digital banking experience while at the same time strengthening personal contact with our clients. We are there for them at key moments in their lives – a personal bank in the digital age.
We believe that all our clients will be affected by the transition to sustainability in one way or another in the years ahead. That’s why we are making sustainability an integral part of our business.
Closer to our clients: Our clients expect convenience in their daily banking services
Our clients expect convenience in their daily banking services. At key moments, they want access to our premium advisory services and first-class solutions. We offer them a customer journey that makes their lives easier and adds value to their business.
To improve our service, we are getting closer to our clients. We want to understand them well so that we can tailor our services to their needs. We will be there for them at every financial milestone in their lives: when they open their first bank account, buy a home or start a family; when they grow their business or make it more sustainable.
We offer a fully digital experience for our clients’ daily banking needs. We are enhancing our personal service by expanding the use of video banking and will use it to reach out to clients more often. We will even provide advice on more complex matters remotely, making our expertise more easily accessible.
We aim to achieve responsible growth primarily in the Netherlands and Northwest Europe
In the Netherlands, ABN AMRO serves a broad client base and is targeting growth segments such as mortgage clients, high-income clients and entrepreneurs. In Northwest Europe, we offer integrated private banking and corporate banking services.
We aim to achieve responsible growth primarily in the Netherlands and Northwest Europe, building on our expertise and market leadership in specific sectors.